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Farewell Photos

June 30, 2011

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Business Vocabulary Revision Test – Units 1 to 6

Please click the following links below:

http://www.proprofs.com/quiz-school/story.php?title=business-vocabulary-revision-test-unit-6

http://www.proprofs.com/quiz-school/story.php?title=business-vocabulary-revision-test-unit-5

http://www.proprofs.com/quiz-school/story.php?title=business-vocabulary-revision-test-unit-4

http://www.proprofs.com/quiz-school/story.php?title=business-vocabulary-revision-test-unit-3

http://www.proprofs.com/quiz-school/story.php?title=stage-1-business-vocabulary-revision-units-1-2

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June 29, 2011

29th June (Wed)

 

Homework

 

1. Activity – Pg 38

Section 1 & 2

  1. Workbook – Pg 58 to 64 (except for listening)
  2. Handbook – Pg 62 to 63
  3. Revision Test Business Vocabulary from Units 1 to 6

 

Activity – Pg 36 to 37 (HW)

 

Commercial 1 = Airline company (flight / service)

 

Commercial 2 = Hi Fi Magazine (details of electronic products)

 

Commercial 3= Mamma Amalfi Cafe-Bar Ristorante (Italian Restaurant)

 

Page 32 – Activity

(Last Listening = Commercial 3)

 

  1. Italian = from Italy (Europe)

    flavour = feature / taste / characteristics

    ans: Italian music (mandolin music), speaker has a strong / deep Italian accent

  2. prefer = like / interesting to you

 

Pg 36

 

direct mail marketing

by mail = ? letterbox

 

Pg 57 – HB

 

Do’s = ???

 

Actions / Things that you need to do

 

  1. interact (verb – communicate / talk to someone) with your audience = talk to the listeners
  2. build(create / establish / make) rapport (relationship / connections) = create a relationship

    e.g. I think building rapport with my classmates is important so that your life can be interesting / exciting.

  3. Talk with body = body language (gesture) to ‘talk’
  4. project (higher control / to sound louder) your voice = to increase the volume of your voice

    e.g. I will try my best to project my voice during the ppt exam.

  5. Script (report / write on something) your presentation = prepare your presentation

    e.g. I script my presentation with my friends in the dorm.

  6. Mindmap (n) = diagram to represent words (connected / related with one another)
  7. visual (eyes to see / view something) props (tools / things) = things that we can see / view

    e.g. charts / pictures / newspaper advertisements / photos / laptop…..

  8. spice up (to make something spicy / interesting / stimulating) your presentation
  9. preparation = prepare / get ready for something
  10. structure = system / process of doing certain things

    e.g. The structure of EASB is very complicated because of many different departments.

  11. Delivery = speaking / convey in the speech / talking

    e.g. The delivery of one’s speech reflects one’s thinking on the problem.

  12. Questioning (to ask question someone) technique (skill / system) = a system / skill to ask questions to others

    e.g. He had a good questioning technique that he used in his ppt presentation.

  13. Art of public speaking (speak in the public / outside / speak to a big audience) = skill of speaking to public (big audience)

    President Obama has a good art of public speaking as he influences the whole nation well.

  14. Giving evaluation (evaluate / analyse the situation / comment / feedback)
  15. expert = a person who has a lot of skills / knowledge / experience

    e.g. Josh is an expert in kungfu martial arts.

  16. Cue cards (n) = small cards to help someone in speaking / presenting
  17. support (provide something) your points (p) = to give evidence on your points / suggestions

    e.g. I need to do a research on business management to support my points during ppt presentation.

  18. Business attire = office clothing / formal (serious / not casual)

    e.g. All students should prepare / wear their business attires for ppt presentation exam.

  19. Logistics (n) = planning of any event

    e.g. If I am the manager of this company, I need to perform logistics including my staff.

  20. Winning presentation = successful delivery

    e.g. If I want to pass my exam, I need a winning presentation.

 

Activity = Pg 38

 

Refer to the answers on Pg 41

 

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New Teacher / New Classroom Location

June 28, 2011

Please take note that this Friday, 1st July at 9am report to Room 2-10.

Your new teacher, Ms Devi, will be there to receive all of you and hope you would continue to study even harder despite my absence in EASB.

Good luck!

Yours truly,

Ms Joyce

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Homework / Notes in Class

28th June (Tue)

 

Homework

  1. Activity – Pg 36 to 37
  2. Prepare Your stage 1 Ppt Exam (practice your ppt)

    select randomly to present to the class

 

HB – Page 56

 

threatening – threat / danger

courage = confidence / brave

  1. vocal (voice / sound) variety = different types / level
  2. business presentations = report / speech on business related items / graph / chart / powerpoint slides
  3. presentation skills = skills / ability to organise / present / show what you want to present / offer in a speech
  4. present (show) a proposal (proposition / plan / suggestion / advice) = to submit a plan
  5. advocate an idea = support/ persuade / convince / urge / recommend

    e.g. The teacher asks the students to advocate an idea for their upcoming exam project.

  6. Course (process / plan) of action = any sequence (order) of activities that one may follow

e.g. The company’s course of action is to research on the product life cycle / marketing mix to increase the profits / sales.

  1. nontechnical (not professional / not technical) audience (people / listeners) = people who have no technical / not related in the specific profession (not professional)
  2. management skills = technique to manage people / staff / workforce in the company
  3. communication skills = technique to talk / communicate with others well

    e.g. To be an effective manager / leader in the company, one needs to improve the management and communication skills.

    effective = efficient / to have optimal / good results

  4. promoted = rank move higher / higher management level

    e.g. Fortunately, the manager will be promoted by next Monday due to his efficient working skills / hardwork.

     

    kill your presentation = destroy your presentation

 

Read Pg 57 – 59 (HB & BV Dictionary)

 

http://www.youtube.com/watch?v=C9Rrlz2d28Y

Introduction to Presentation Skills | Zehren-Friedman Associates

 

Activity – Pg 27

 

  1. ‘how many people…….work……QM’

    ans: 3 / Para 2 Line 2-3

  2. ‘two important aspects………….design of Arcam products’

    Ans: Para 3 Line 2 – 5 / product reproduce high quality / quantity (high volumes / number) and quality design…….

  3. ‘quality begin….designers……suppliers’

    ans: Para 3 Line 4-7: designers

  4. ‘total quality management……mean’

    ans: Pg 28 / Para 3 Line 2-4: TQM…….improve our quality……stop refining (refine / improve / change) the process

  5. ‘definition…….success (winner / achieve results / performance)…..quality’

    ans: Pg 28 Para 3 Line 6-8: ultimate quality……thousand units…….last ten years…..good quality products = success

 

Unit 6 – Pg 32

 

radio commercials = advertisements that you can listen from the radio

Commercial 1

  1. aspects = sections / parts

    emphasized = focus / pay full attention to

  2. effect = outcome / results

Answers = Pg 34

 

commercial is on airline services / travelling services

Continental Airlines

 

Airline company (China) = Eastern Airline / Southern Airline / Xiamen / Shanghai / Tigerair / China Eastern / China

 

(Vietnam) = Vietnam Airline / Tiger / Jetstar / Qatar / Cathay……

 

Korea = Korean Airline

 

Singapore = Singapore Airline / Silk Air

 

 

  1. 3 aspects of services: champagne, sleeper seat with plenty of leg room, limousines which you take to and from the airport
  2. champagne = cool you

    seat = calm you (more comfortable)

  3. ‘to be cool, calm (relax , comfortable) and collected ? (satisfied / happy / composed / comfortable / to be in full control)
  4. Be cool, calm and collected
  5. Background music (calm)

 

Commercial 2 (Pg 32)

  1. horror story = scary movie e.g. Scream / Saw / Vampire……./ The Eye

    4. amusing = entertaining / funny / humorous

Commercial 2 about What Hi-fi magazine

 

  1. typical horror, hi-fi salesmen uses a huge amount of technical words to the customer who cant understand
  2. Nobody can understand the hi-fi salesman, so you should read the magazine.
  3. ‘all-in-ones’ / hi-fi separates (components / units)

 

 

Answers on Pg 34

 

 

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Homework / Notes in Class

June 27, 2011

27th June (Mon)

Every student has to do a presentation slide of 5 slides (5minutes of speech) for tomorrow’s lesson

Choose to do alone OR in a group of maximum 3 people

Topic: Festivals / Hometown

Handbook – Pg 48

The Young Money Spinners (spin = rotate, move around)

create / generate / make money

Justin Bieber (young singer from America)
Charice (young singer / performer from Asia – Philippines)

Page 52 – HB

1.social network
(Facebook, QQ, msn, Skype, twitter) / Para 1 Line 2-3
2.has performed ‘White House’
Para 2 Line 1
3.sing a duet (song between 2 people)
Para 2 Line 2-3
4.has released ‘debut CD’
Para 2 Line 6-7
5.were moved ‘Charice’s powerful….voice’
Para 2 Line 9
6.acting debut ‘Glee’
Para 1 (Pg 52) Line 1
7.Digital (electronic / Internet-based / Website) marketing ‘advertising’
Para 2 Line 1
e.g. Internet / facebook / google / yahoo / youtiao / renren
8.’Island Def Jam’……..’mobile phone media’
ans: viral nature
Para 3 Line 1-2
9.encourages fans
‘voice line’
Para 2 Line 5-6
10.’Moze’s direct link mobile campagin’
to drive traffic = control the traffic / increase the flow of internet users
Para 2 Line 8-9
Page 53

1.’teenagers, children, grandparents, infants (babies)……..contribute….huge advertising revenue (profit / earnings)
F / Para 1 Line 1-2 (no grandparents)
2.’advertisers target children………..increasing the frequency…advertisement…school holidays’
T / Para 1 Line 4-5
3.’watching considerable (huge amount) of television……..is not directly linked (connected)………..purchasing products
F / Para 1 Line 7-8
4.’advertising……..children under 12…..banned (illegal / not allowed / stop / prohibited) in Sweden
T / Para 3 Line 3-4
5.’Greece……bans tv advertisements 7am – 10pm)
F / Para 3 Line 4-5
6.’Sweden……strictest (very serious / strict / follow the law) where advertising….
T / Para 3 Line 3 – 4
7.’Denmark and Netherlands……..argue…..children need advertisement to develop their thinking ability / skill
F / Para 3 Line 6-8
8.’Greece, Britain, Germany…..prefer self-regulation (own / individual rules / laws)
F / Para 3 Line 6-7
9.’France agrees…..advertisements to children are harmful……’
F / Para 3 Line 8-9
10.’passage….discuss both positive and negatives sides of advertising to children
T / Para 3

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Homework / Notes in Class

June 22, 2011

22nd June (Wed)

Homework

  1. Journal – Tina and Ricky
  2. Unit 6 ***EXAM key Topic (Research/////

    Everyone bring an advertisement; newspaper / magazine / Internet)

    Present to the class on the advertisement that you choose (discussing the 4Ps)

WB – Pg 45

  1. shelf life = the length of time……consumption
  2. monitoring trends = supervising……..market
  3. brand manager = person…….family
  4. maximise (get maximum / highest / biggest / largest amount) profits = a process………maximize its return (profits / sales)
  5. market penetration = a strategy……..market
  6. rebates = a refund……quantity (return back the sum of money)
  7. marketplace = a public…….market
  8. guerrilla warfare = competitive……market (fight)
  9. sales revenue *(profits) = (pg 45 – WB) amount received…..product
  10. superior products = goods of higher quality (e.g. LV, Gucci, Chanel, Miu Miu, Guess, SKII, Prada…..) niche market (rich, small and profitable market share of customers)
  11. product line = a group…….companye.g. Apple (iPod, MacAir, iPad, iPhone….)
  12. market position = ranking……..industry (3) e.g. Handphone companies (Sony Eric son and iPhone; better market position (iPhone)
  13. dip = to decline……..temporarily (reduce / drop very little, not permanent)
  14. tactic = means (methods / strategy) ………market
  15. withdrawn (withdraw / get / collect / draw out) from the market = remove………worlde.g. (San Lu, milk industry) why?
  16. Brand awareness = the extent………service ad hoc

    guerrilla

Section B:

  1. how different are prices in Europe?
  2. Whisky = strong alcohol (Johnnie Walker / Jack Daniels……) A bottle of whisky costs almost 80% more in Amsterdam than in Rome.
  3. The creation of the Euro in 1999 was supposed to encourage prices to converge (meet at a same point / centralise / focus on the same point)
  4. by making it wasier for people to compare prices in different countries
  5. But this isn’t quite what’s happened. Although price gaps did narrow in the Euro’s first three years
  6. no evidence of prices continuing to converge in the past two years
  7. DKW’s survey covers the 6 biggest eruo-area countries and uses branded goods where possible to allow like-for-like comparisons
  8. if we consider for a moment individual prices, these differ by much more
  9. the biggest price differences tend to be in non-tradable services
  10. branded electrical goods such as irons and televisions are easily encourages wholesalers to take advantage of price differences
  11. so why do prices still vary by so much
  12. the different tax rates, especially on alcohol
  1. bottled water is still seen as a basic good in some countries, but a luxury in others
  2. one big barrier is that there are still no large pan-European wholesalers or retailers
  3. estimates that the price difference within the euro area is still roughly twice as large as in America
  4. that suggest that there’s still the opportunityfor prices to come together
  5. the DKW survey also finds that thanks to the rise in the euro, prices in London was almost 20% more expensive than the euro-zone average

Section A (WB – Pg 46) :

Listening Exam : underline key words in questions

  1. ‘price gaps……..narrower (smaller) Europe…….last 2 years’ans: F / Q5…..Although…..price gaps…3 years….’
  2. ‘Madrid…..isn’t expensive city…..Paris’ans: T / Q7. Maderid….cheapest, 10% less than Paris
  3. Brussels = capital city of Belgium dearer = more expensive

    very dear = very expensive

    ‘all products…..dearer….in Brussels than in other European cities’

    Ans: F / Q8. Brussels…….Levi’s jeans – 43% cheaper’

  4. ‘electrical goods………largest price difference in Europe’ans: F / Q10. Branded………advantages (small) price differences
  5. ‘tax….most important influence…prices in Europe’ ans: T / Q12…..different tax rates……
  6. ‘price differences………America….same as Europe’ ans: F / Q15….price difference….euro-area….twice as large as America’
  7. ‘London….no….most expensive city…Europe’ans: T / Q17. London was almost 20% more expensive……..Euro-zone country

HB = Pg 44

  1. F / P3, requires a lot of cash investment / not making money
  2. T / P3…….new product, realise high short-term profit
  3. ‘growth-share matrix…..planning tool’T / P1…..Grwoth-Share Matrix………a planning tool
  4. ‘matrix……marketers…make decisions……products….extra marketing support….should be dropped’T / Paragraph 1 Line 2: help marketers…….decide….market
  5. ‘Question Mark……Problem Child’T / Paragraph 4 Line 1: Question Mark………..Problem Child Product….
  6. ‘stars…….dogs’F / Para 4: Line 2: pump….cash…..turn into a Star

    Para 5 Line 1: dog product……..barrel (not Stars = Top)

  7. ‘marketers……..dogs as pets’F / dog product…..product areas to identify new market

    NG

Page 45 – HB

  1. 3 Ps / Place (Las Vegas) product (Luxury / High-end car, sports car), price ($700,000-$1.4m)
  2. car industry
  3. ‘USP (Unique – Special Selling Point) ….Penske-Wynn’ans: Para 1 / Line 1-2: factory-authorised Ferrari and Maserati dealership (5million?)
  4. ‘great business idea’ans: started charging a nominal admission fee of $10 (para 3 line 2-3)
  5. ‘advantage of this idea’ ans: $100,000 profits in admission fees, selling almost 30 new and used cars (para 3 line 4-5)
  6. ‘problem solve’ans: para 3 line 1-2: solve the problem of its staff attending to crowd control / crowded showroom

Activity – Page 23

sales target ( aim / goal / objectives) = sales goal / focus

market share = proportion (section / segment) of the market

total sales = $ profits

advertising = promotion of products / services

Answers on Pg 25

Activity = Pg 24

retailers / sellers = people who sell the goods / products / services

specialist = specialised in a certain service / skill / professional

penetrate = enter / exist into the market / get inside

  1. modify = change / reform operations = systems / ways they do things
  2. abandoned = give up / withdrawn from the market

4 companies: Habitat, The Virgin Group, The Body Shop, Next

Refer to answers on Pg 26

  1. Virgin Group (Line 3-4) / successful….profitable
  2. ‘modify US operations’ans: The Body Shop (Line 7-8)
  3. Next and Habitat (Line 5-6) withdraw….Habitat and Next

Pg 24

Section 2

potential problems

actual problems

  1. assuming = assume / suppose / presume / pretend to know something / accept something without knowing the truth2. investing = put capital / finance

    3. offer = provide / give

    4. advertising = advertise / promote goods to customers

    5. react = respond

    6. high prices

    7. run the stores = operate / function the stores

    8. wrong locations

Refer to answers on Pg 26

21st June (Tue)

Homework:

  1. Prepare this week’s lesson: Units 5 to 7
  2. Workbook – Pg 45 to 47
  3. handbook – Pg 44 -45
  4. Journal = Fiona / Tommy

WB = Pg 21

  1. signed (PP)
  2. smiling (AP)
  3. cheering (AP)
  4. chosen (PP)
  5. planned (PP)
  6. paid (PP)
  7. coming (AP)
  8. eating (AP)
  9. crossing (AP)
  10. hidden (PP) Pg 22 – 28(read on your own)

    Pg 29

    1. target market

    2. marketing mix (4Ps)

    3. PMEB

    4. sustain = support / maintain

    competitive = competition / enemy

    pricing strategy

    5. physical evidence

    establish = form / find out

    6. branding (logo / slogan)

    7. market share

    Section B:

    Pg 30

    facilities = building…….function

    disposable income = the money………consumers

    marketing plan = a written document…..objectives

    consumer behavioural (behaviour / characteristics) pattern = the standard way…….something

    marketing communication = messages….market

    market research = the study of influences……..trends

    demographic profile = refers to age…….results

    distribution channel = the network…..consumers

    branding = the image……advertising

    market segments (portions / parts) = parts……..characteristics

    marketing strategy = executes…..increase

    PMETs = Stands for…….Technicians

    Pg 31

    Section 3 – Listening

    1. sales strategy = sales techniques / plan / skills / method (improve sales / profits)

    2. Losses ( opposite of profits / decrease in sales / profits)

    3. country

    4. main markets (major markets / important)

    5. give up

    6. marketing plan

    7. continue (carry on)

    Pg 32

    1. C (80% – too expensive)

    e.g high-class event = Oscar / Chanel Fashion show / Graduation ceremony / Dinner and Dance

    2. B (4.75% / units)

    3. A (4.4% / units)

    4. perception = what you think / believe

    A (62% – ordinary / most of people can buy)

    affordable = afford / what you are able to buy with / afford with / what you can buy

    5. B (80% – too expensive)

    Page 38 – HB (Unit 5)

    1. PLC (Product Life Cycle) (noun) = time period of a product (good / service) when its first launch to the end (no longer useful / ‘dead’)

    e.g. Apple products have short PLC with frequent product launches for example iPad, iPad2, iPad3,…………

    2. market penetration (penetrate / break into / enter) (n) = a strategy / method to grow market share

    e.g. Marketers often have market penetration to launch new products. (growth / profits)

    3. introduction (n) = launch

    Apple has a latest launch of iPad2.

    4. growth (n) = develop / grow a stage of a product

    e.g. iPad2 has a dramatic / sharp / huge increase growth in sales volume. (profits)

    5. maturity (n) = stage of full development / matured / grown to the maximum size

    e.g. At the maturity stage of a certain product reaches the maximum / highest point in sales and profits of PLC.

    6. decline (n) = fall / decrease in the sales / profits / number / percentage

    e.g. Employment rate declined to 4% last month.

    7. shelf life (n) = length / period of product keep / store

    e.g. Products like handphone and computers have a standard shelf life of 12 years or less.

    8. capture (occupy / catch / gain control over / take power over) the market = take over / have power over the market on goods / services trade

    e.g. American car manufacturers like Chrsyler, Ford and GMC capture the car market in the world.

    9. profits (n) = earnings / extra money earned / benefits that can get from

    e.g. Profits of the company increase every year due to the good pricing strategy and marketing plan.

    10. fluctuate (v) = change / not constant / not the same / not stable

    e.g. The rising market always fluctuate due to short PLC.

  11. Brand acceptance (n) = a brand / product identity that is accepted / recognised by consumerse.g. We need to research the brand acceptance in our market research.

    With brand acceptance, the market research shows the different telecommunication services like Singtel and Starhub.

  12. Substantial profit (n) = big / huge amount of earnings eg. Apple mobile phone market is highly / very popular among people that brings substantial profits to the company.
  13. Saturated (adj) = maximum limit / volume / fulle.g. Population of China is saturated at 1.4-1.7 billion (1,000,000,000) number.

    1, 400, 000, 000

    Population of Singapore = ? 4.5 – 5 million

  14. marketing outlays (n) = expenditure (spending of money) of goods / services to meet the customer’s needs e.g. This company wants to increase the marketing outlays to have profit growth.
  15. Slide (v) = decrease / decline / reduce e.g. The company’s capital keeps sliding due to poor pricing strategy.
  16. Erode (v) = weaken / becoming weak / not strong / reduce in strength e.g. The supermarket’s products have eroded due to natural disaster (floods in China, Jiangsu).
  17. Monitoring trends (v +n) = monitoring (verb – observe / supervise / see carefully / focus) trends / pattern in the market e.g. Market research includes monitoring trends in customer’s behavioural pattern.
  18. Product line (n) = product range / product mixe.g. Apple has a large product line (range / group) of electronics such as iPhone, iPad, MacAir and iPod.
  19. Market niche (n) = niche market e.g. Porshce / Lambogini / Bentley…..small part of a market that aims / target a profitable of customers

    e.g. This production of LV bag is a market niche, only the rich and famous people can afford to buy this model.

  20. Exploiting (v) = exploit / make the best of somethinge.g. Many countries (China / Singapore / Vietnam / Korea / Burma) are exploiting human talent (skillful / knowledge) to increase the economy growth.
  21. First mover’s advantage (p) = benefit / gain by the leader (first mover = leader) enters into the market / gain control of the market Most of the companies want to have the first mover’s advantage in the market share to stay ahead of the competitors.

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Tuition Class in July

June 21, 2011

Here is a link for private tuition classes for those who are interested:

http://www.ascend.edu.sg/private-tution.html?gclid=CNPdy57LxqkCFQ166wodWXbgKw

As I have mentioned before, my last day with EASB is on the 30th June (next Thursday).

From 1st July, I welcome any students who are keen to improve their English language skills. My availability is only on weekdays afternoons.

Feel free to drop me an email to arrange a group tuition of 2-3 people maximum to learn more efficiently and effectively:

limnengli@gmail.com

Yours truly,

Ms Joyce

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Homework / Notes in Class

21st June (Tue)

Homework:

  1. Prepare this week’s lesson: Units 5 to 7
  2. Workbook – Pg 45 to 47
  3. handbook – Pg 44 -45
  4. Journal = Fiona / Tommy

More References on PLC, click on the link given below:


http://www.scribd.com/doc/46148569/The-Product-Life-Cycle 

 

WB = Pg 21

  1. signed (PP)
  2. smiling (AP)
  3. cheering (AP)
  4. chosen (PP)
  5. planned (PP)
  6. paid (PP)
  7. coming (AP)
  8. eating (AP)
  9. crossing (AP)
  10. hidden (PP) Pg 22 – 28(read on your own)Pg 291. target market 2. marketing mix (4Ps)

    3. PMEB

    4. sustain = support / maintain

    competitive = competition / enemy

    pricing strategy

    5. physical evidence

    establish = form / find out

    6. branding (logo / slogan)

    7. market share

    Section B:

    Pg 30

    facilities = building…….function

    disposable income = the money………consumers

    marketing plan = a written document…..objectives

    consumer behavioural (behaviour / characteristics) pattern = the standard way…….something

    marketing communication = messages….market

    market research = the study of influences……..trends

    demographic profile = refers to age…….results

    distribution channel = the network…..consumers

    branding = the image……advertising

    market segments (portions / parts) = parts……..characteristics

    marketing strategy = executes…..increase

    PMETs = Stands for…….Technicians

    Pg 31

    Section 3 – Listening

    1. sales strategy = sales techniques / plan / skills / method (improve sales / profits)

    2. Losses ( opposite of profits / decrease in sales / profits)

    3. country

    4. main markets (major markets / important)

    5. give up

    6. marketing plan

    7. continue (carry on)

    Pg 32

    1. C (80% – too expensive)

    e.g high-class event = Oscar / Chanel Fashion show / Graduation ceremony / Dinner and Dance

    2. B (4.75% / units)

    3. A (4.4% / units)

    4. perception = what you think / believe

    A (62% – ordinary / most of people can buy)

    affordable = afford / what you are able to buy with / afford with / what you can buy

    5. B (80% – too expensive)

    Page 38 – HB (Unit 5)

    1. PLC (Product Life Cycle) (noun) = time period of a product (good / service) when its first launch to the end (no longer useful / ‘dead’)

    e.g. Apple products have short PLC with frequent product launches for example iPad, iPad2, iPad3,…………

    2. market penetration (penetrate / break into / enter) (n) = a strategy / method to grow market share

    e.g. Marketers often have market penetration to launch new products. (growth / profits)

    3. introduction (n) = launch

    Apple has a latest launch of iPad2.

    4. growth (n) = develop / grow a stage of a product

    e.g. iPad2 has a dramatic / sharp / huge increase growth in sales volume. (profits)

    5. maturity (n) = stage of full development / matured / grown to the maximum size

    e.g. At the maturity stage of a certain product reaches the maximum / highest point in sales and profits of PLC.

    6. decline (n) = fall / decrease in the sales / profits / number / percentage

    e.g. Employment rate declined to 4% last month.

    7. shelf life (n) = length / period of product keep / store

    e.g. Products like handphone and computers have a standard shelf life of 12 years or less.

    8. capture (occupy / catch / gain control over / take power over) the market = take over / have power over the market on goods / services trade

    e.g. American car manufacturers like Chrsyler, Ford and GMC capture the car market in the world.

    9. profits (n) = earnings / extra money earned / benefits that can get from

    e.g. Profits of the company increase every year due to the good pricing strategy and marketing plan.

    10. fluctuate (v) = change / not constant / not the same / not stable

    e.g. The rising market always fluctuate due to short PLC.

  11. Brand acceptance (n) = a brand / product identity that is accepted / recognised by consumerse.g. We need to research the brand acceptance in our market research. With brand acceptance, the market research shows the different telecommunication services like Singtel and Starhub.
  12. Substantial profit (n) = big / huge amount of earnings eg. Apple mobile phone market is highly / very popular among people that brings substantial profits to the company.
  13. Saturated (adj) = maximum limit / volume / fulle.g. Population of China is saturated at 1.4-1.7 billion (1,000,000,000) number. 1, 400, 000, 000Population of Singapore = ? 4.5 – 5 million
  14. marketing outlays (n) = expenditure (spending of money) of goods / services to meet the customer’s needs e.g. This company wants to increase the marketing outlays to have profit growth.
  15. Slide (v) = decrease / decline / reduce e.g. The company’s capital keeps sliding due to poor pricing strategy.
  16. Erode (v) = weaken / becoming weak / not strong / reduce in strength e.g. The supermarket’s products have eroded due to natural disaster (floods in China, Jiangsu).
  17. Monitoring trends (v +n) = monitoring (verb – observe / supervise / see carefully / focus) trends / pattern in the market e.g. Market research includes monitoring trends in customer’s behavioural pattern.
  18. Product line (n) = product range / product mixe.g. Apple has a large product line (range / group) of electronics such as iPhone, iPad, MacAir and iPod.
  19. Market niche (n) = niche market e.g. Porshce / Lambogini / Bentley…..small part of a market that aims / target a profitable of customers e.g. This production of LV bag is a market niche, only the rich and famous people can afford to buy this model.
  20. Exploiting (v) = exploit / make the best of somethinge.g. Many countries (China / Singapore / Vietnam / Korea / Burma) are exploiting human talent (skillful / knowledge) to increase the economy growth.
  21. First mover’s advantage (p) = benefit / gain by the leader (first mover = leader) enters into the market / gain control of the market Most of the companies want to have the first mover’s advantage in the market share to stay ahead of the competitors.

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Homework / Notes and References in Class

June 17, 2011

17th June (Friday)

Homework

1) Journal (Mary / Leo)

  1. Online quiz (Revision Test on BV Units 3 & 4)

http://www.proprofs.com/quiz-school/story.php?title=business-vocabulary-revision-test-unit-3

http://www.proprofs.com/quiz-school/story.php?title=business-vocabulary-revision-test-unit-4

  1. Workbook = Pg 21-32 (except listening)

HB – Pg 31 (BV – Pg 11)

  1. customer-focused = focus on the customer’s needs / interests / wantse.g. The MBS hotel should be more customer-focused in the F&B restaurants.
  2. Buying behaviour (n) = shopping action / research on shopping activity (how / why /where they buy goods) e.g. Impulsive (buy things withoug thinking) shopping is a common buying behaviour among most people.
  3. SWOT analysis (n) = Strategic plan / to analyse / study on Strengths, Weaknesses, Opportunities, Threats of a companye.g. Can you provide / research on the Apple’s SWOT analysis for this year?

Dialogue 2:

  1. brand (n) = logo / product that is produced by a specific companye.g. What is your favourite brand of bag?
  2. Product differentiation (n) = identify the differences between a range of products (differentiate / spot / see the difference of products)eg: Branding (logo / slogan) of Nike (Just do it) and Addidas (Impossible is nothing) is an example of product differentiation.
  3. Premium price = expensive / more than usual pricee.g. Burberry clothes are in a premium price range.
  4. Lifestyle products = goods / products depending on living style / standard of livinge.g. Luxurious activities of travelling to many different places are examples of lifestyle products / services.
  5. Status symbols (n) = status / symbol of your position in the society e.g. The development of the economy is the status symbol of a certain country.
  6. Word-of-mouth *adj) = spoken communication / describing word in form of communication eg. The product of Nike has the best word-of-mouth advertising in China /world.
  7. Referrals (n) = some things recommend / refer / introduce to others e.g. My friend has a business referral for me.

Language Focus (Pg 33 – HB)

furious – angry / annoyed

http://www.engvid.com/easy-introduction-to-passive/

***go to this website for more revision

Reading (Pg 34-35)

Concept (plan / idea) of marketing (promoting of goods from manufacturers to customers through advertising, etc….)

Pg 35

  1. 4Ps = Price / Place / Promotion / Productsans: Line 5 – 7: mix may include…..brands, low prices, retial outlets (Place), advertising and promotions…….(4Ps)
  2. Line 2 – 5: Marketing is……….. designing………..buy…………..marketing stragtegy… sell the products….choosing customers…….design mix…..to buy.
  3. Selling and persuasion is the more popular idea among ……public Line 6-7
  4. para4 (last para line 3): Business……….every customer.

Activity – Pg 14

passionate (passion / interest)

curiosity = curious / eager to know about something

2. deep understanding of their needs and their 3. behaviour (behave / act)

4. data (information)

  1. research (studies) constantly (all the time / frequently)
  2. sense (feel)
  3. instinctive (instincts / natural) understandingans: the company makes money (profits)

Pg 16 – Activity

Listening

Fresh Fries – Name of the company

product / goods = french fries / potato strips (long / small pieces of potato)

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